About
As a user experience designer, Afraic has a proven track record of success working with clients across various industries, including healthcare, professional services, and consumer manufacturing. Afraic’s expertise lies in creating user-friendly, accessible designs and developing innovative strategies. Afraic’s ability to understand the unique needs of each industry and tailor her design approach accordingly sets her apart in the field of UX design. Afraic is dedicated to crafting exceptional user experiences and is a highly skilled professional in creating cutting-edge designs that resonate with users and drive results.
Email
afraicoriordan@gmail.com
Phone
+353 857704693
Specialities
UX Research
UI Design
Market Research
Marketing Strategy
User Testing
User Interviews
Design Systems
Design Research
Experience
UX UI Designer at PA Consulting | Wicklow, Ireland
Afraic is a UX UI Designer at PA Consulting, working with clients in healthcare, enterprise software, consumer manufacturing, and food/beverage.
May 2023 - PresentMarketing Executive at PA Consulting | Wicklow, Ireland
Afraic leveraged her skills in digital marketing, B2B marketing, and lead generation for several successful campaigns at PA Consulting. She merged design partners' brand post-acquisition, positioning PA as a design-centric consultancy.
March 2022 - May 2023Marketer & UX Designer at Design Partners | Wicklow, Ireland
Afraic used her expertise in multimedia, marketing, and UX design to spearhead research-based campaigns, focusing on Flow states, sustainable design, AI and design, and accessible design. She arranged events and online publications to display the agency's findings and presented the research with audiences worldwide. Afraic introduced a method to monitor campaign outcomes, expand contacts, and draw leads, resulting in increased client base and deeper understanding of audience preferences.
March 2021 - March 2022Channel Marketing Specialist at SolarWinds | Cork, Ireland
Afraic received the 2020 SolarWinds International Marketing Employee of the Year award for her work with global channel partners. She designed and managed the SolarWinds Partner Portal, led global channel communications via social ads, emails, newsletters, and displays. Afraic organised international events with partners and also used Adobe Analytics, Tableau, and Marketo for campaign and ad performance insights, enhancing SolarWinds' global marketing efforts.
March 2020 - March 2021Yoga Teacher at Self-Employed | Ireland
Afraic teaches Ashtanga, Hot, Vinyasa, Yin and Restorative Yoga in studios, corporate and private settings around Ireland. Her trainings include: 200hr Ashtanga Vinyasa YTTC - Sampoorna Yoga, Goa, India (2023); 50hr Yin Yoga - with Paul Grilley, (Pranamaya) (2023); 25hr Yoga Psychology - Réiltín Retreat Centre, Co. Cíarraí, Ireland (2023); 55hr Myofascial Release Yoga - with Tiffany Cruikshank, Yoga Medicine (2024).
March 2023 - PresentUX Design Intern at Swyft Energy | Cork, Ireland
Afraic led creative marketing initiatives and new lead acquisition strategies in a fast-moving start-up. She created better workflow methods for internal operations improving the customer journey. She enhanced the online user experience by making changes to the website and digital customer journey. Afraic worked on the company brand playbook at Swyft Energy using customer feedback to form her changes to language and visual brand.
March 2023 - PresentEducation
Prof Dip. in UX Design | UX Design Institute, Dublin, IRL
Afraic received a 1H in the professional diploma in UX Design accredited by Caledonian University Glasgow. This diploma covered UX design basics: user research, goals, layout, navigation, interactions, design principles, patterns, mobile design, workflows, prototyping, and wire-framing and design systems.
October 2020 - October 2021MSc Innovation | University College Cork (UCC), IRL
Afraic received a 1st class honours in the MSc in Innovation from UCC, involving study in Ireland, France, and The Netherlands. Studies during this period include innovation in services, organisational innovation, leadership, opportunity recognition, open innovation, venture capital evaluation, innovation strategy, global business growth, and design in innovation. Her dissertation studied the effects of digital technology adoption on company efficiency.
September 2018 - December 2019BA Film & Screen Media with French | UCC, Cork, IRL
Afraic graduated with a 2nd class honours degree in Film & Screen Media from UCC with a minor in French. She studied multimedia, film history, and film theory. Afraic contributed to international multimedia projects for clients in Ireland and Scotland and collaborated with film and arts festivals in Ireland.
September 2014 - September 2017Service Design | Fundamentals Academy Utrecht, NL
Afraic completed a course on service design and worked with a client based in Utrecht, The Netherlands to improve their service to partners and clients. She used research, agile methods, and design thinking to create new ideas for the client.
October 2019